RSS has been around for a long time-nearly 20 years! But the old technology gets new life when you supercharge it with a Messenger bot. Harness the power of marketing automation with RSS Blasting on Facebook Messenger. And it all happens within the Messenger ecosystem.
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The next day, I hit them with a tip and a nudge to take the next step-watching a demo or reading more.ĭrip campaigns can take a wide variety of forms-leading up to a video, a free consultation, a webinar, or a download. Typically, the drip campaigns that I use with my Page’s Messenger subscribers starts out with a simple welcome message and a CTA for the user to check out my blog. Plus, with sky-high engagement rates, I’ve had far better success when compared with email. You can lead a prospect through your entire campaign in a matter of minutes as opposed to a matter of days, as is the case with email. See above.īut what about drip campaigns? How do you run a successful drip campaign without email? Use Messenger Drip campaigns instead.įor all the talk of email marketing being the Old Faithful of online marketing tactics, let’s just admit that email engagement metrics can be abysmal. Using a chat blast can boost your engagement rates, keep your contacts active, and ultimately drive more conversions. But the size of a page’s followers is more of a vanity metric, and it isn’t nearly as important as the levels of engagement.īut sending a chat blast like above generated a sizable swell in sessions. It’s par for the course with chat blasts.
The 76% open rate isn’t some kind of data anomaly. Here’s the read rate report from a chat blast I recently sent.
The chat blaster sends a message to your entire contact list or a segmented group. The chatbot builder MobileMonkey has a feature called “ chat blaster” that I tried out to see if I could get a higher open rate than an email. Getting 80% open rates sounds far-fetched, but it’s actually normal in the world of Facebook Messenger marketing, AKA Unicorn World.Ĭompare 80% open rates to the average email marketing open rate-what is it, 5–10% on a good day? Create a chat blast that achieves 70% open rates. If you’re ready to take your marketing skills to unicorn land, this is what you need.ġ. This is a tactic-driven article, unicorn style. By the end of this post you will be scrambling to get your own Messenger marketing going. I’ve laid out 6 proven strategies that I have used, how they work, and the results they gave me. I want to show you the raw, unbridled, high-octane power of Messenger chatbots. Your colleague went on about them in a recent team meeting.Īnd maybe you’ve already read a few articles on DigitalMarketer’s blog about them.īut I’m not just going to tell you about chatbots.
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